MARTIN TRAZ

 

#ExpertLegacy Stories
Jennifer Summerfeldt
Author | Speaker | Psychotherapist
"Shifting My Therapy Practice Into An Online Trauma-Informed Coaching Legacy"
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Are You Ready To Finally Escape The Rat Race Of The Traditional Burn-Out Business Building Model?

If you’re inspired by Jennifer’s journey, and if you’re interested in being a part of the same program Jennifer was in; go ahead and schedule your FREE call with me right now.

You’ll walk away with some immediate clarity around your current obstacles, as well as a plan for your unique ‘first steps’ towards building your own, unique, purpose-driven, profitable, Expert Legacy!
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It’s the first logical step, and it doesn’t cost you a thing.

Need another time? Contact me HERE.
Welcome to the stage...
Jennifer Summerfeldt! 
Jennifer has been in the child birthing industry for 21+ years as a specialized therapist, author, speaker and coach who helps moms and childbirth professionals with childbirth trauma.
“My vision has always been for healing, to give moms the same access to healing that I had discovered through my own journey of healing. Unfortunately the child birth industry, at least in western society, doesn’t speak about the impact that birth has on a mother’s mental health – so I was on a mission to bring that conversation to the forefront."

She worked tirelessly to fulfill that mission.

She had already authored a book, created an online program, started a podcast, was present on social media; and all of that was on top of fulfilling her 1:1 client work every-single-day. For two decades she had already been following the traditional school of thought of ‘work hard’, get clients, ‘work harder’, get more clients, ‘work even harder’ and hope that one day something magically changes the vicious cycle.

When I met Jennifer she was at a breaking point.

She had just taken a sabbatical as a ‘forced-break’ because she was constantly working, feeling burned out, and not getting any further ahead with her business, her personal life, or her mission. 
 I was burning out really fast sitting on the front lines of trauma therapy and working with mothers 1:1 with clients, and I knew there had to be a better way to grow my reach and impact in a sustainable way – so I had to pivot my approach."
Jennifer came to the program ready and willing to pivot. She had to, there was no other way. What she was doing was not working; and continuing down this path would have eventually led her to what she calls ‘early-retirement’...

“Care-giving professionals are at risk of increasing high rates of burnout, and ‘early-retirement’ – which is just a transition of job that’s followed by inevitable burnout.”

If that had happened it would have been tragic.

Not only because it would have killed her dream and her vision, but also the moms and childbirth professionals that needed Jennifer’s unique expertise would not have received her help.

So when Jennifer joined the program, it was “all-in” for her.

She knew she HAD-TO make it work.

Luckily she came to the right place to make that critical shift. We immediately pivoted the structure of her business to shift ‘what’ she’d offer, ‘how’ she’d offer it, and even ‘who’ she was going to offer it to.

“My biggest surprise in working with Martin and the Expert Legacy program is that out of the result of our the market research we did, I transitioned from working directly with moms, to working with the childbirth professionals; and giving them access to this same information so that they can take it out to all of the moms they serve."

Not only did our shift immediately multiply her reach (her helping one mom 1:1 versus training & equipping the childcare professional who works with many moms in the same amount of time)… 

We also created more room for profit in her business. Individual moms just don’t have the same resources as the childcare professionals who continually reinforce their skills with new training.

And even though there was initial hesitation on her pivot, Jennifer faithfully followed the program process and was rewarded with an immediate response from the market…
 By following this program, putting out the feelers, and getting immediate interest from this new market felt really inspiring – and that gave me the confidence that I CAN switch my audience and my market, and in fact that there is a need for it.”
It marked a turning point in her journey.

One of the ways we helped with the business transformation was to give Jennifer the right framework and tools to tell a compelling story of her mission, her vision, and the way she was going to help her audience. 
 The amalgamation of my personal story and my professional story has been one of the highlights for me in this program; because it allowed me to bring to life an important legacy story that became a platform for me to speak very passionately about why I do what I do – and then to do that on a stage in front of hundreds of people at a conference recently, felt very rewarding!”
And the payoff of that story was immediate; and in fact, it delivered in ways that even exceeded our initial expectations!

“At that conference I met two incredibly influential people who I‘ve since been able to align with my business. One of them, the main keynote of the conference, had just the most amazing things to say about my presentation - such that ‘we are allies’ and that he believes in my message. That was incredibly validating - and that presentation was based on the work we’ve done together, specifically the “story” section of the program.”

That’s an amazing outcome from a presentation built from the new framework and a POV that we had just worked on weeks before.

But it was really just the tip of the iceberg…

Because as Jennifer will tell you, the benefits of the program have compounded on each other: 
 I’ve learned how each of the modules we’ve gone through in this program have built upon each other to allow you to scale your message to different platforms, and even different ways of offering your program – and I’ve found that to be really valuable!

I’ve also gotten really clear on what my signature system (solution) is that I’m offering my audience, specifically clarity on my signature process, which I can use with 1:1 clients; but also expand it out to a workbook, a group workshop, anything really.” 
That’s the power of building a business as a holistic approach. As an Expert Legacy Coach, Martin Traz believes that any output of energy today MUST accomplish todays’ immediate specific goal as well as knock over a domino 10 steps from now. With that mindset in place…

Now we can create real, lasting, profitable, momentum.

Other courses and coaching programs try to help with a single part of a business, like it functions in a vacuum or something – and it doesn’t.

In fact that approach is often a silent killer inside of your business, fragmenting your focus, your resources, and even the very customer journey that is meant to be the fuel to sustain your business.
 The other piece that I found really valuable in working with Martin and through this program is identifying the ‘Trojan horses’ within my business, realizing how many I had; and eliminating them.”
The program has shifted, simplified, and clarified all the interconnected working pieces of Jennifer’s business; though Jennifer will tell you that those are not even the biggest wins for her...

More importantly, Jennifer says that this program has given her a renewed sense of self-confidence. 
 I believe in my message now, that I have a message, that I have valuable knowledge and skills that can influence and impact a lot of people; and I feel confident in that. 

Furthermore I also feel confident that I have a business and not a hobby, so much so that for the first time I created a business plan with multiple streams of income, all streamlined around trauma-informed care for birth professionals – and this program helped in every aspect of that.”
What a different story from when we first met.

In the span of weeks Jennifer went from possibly “early retirement”, to feeling so energized and inspired by the transformation of her business that she drafted her first business plan, created a scalable framework to her approach…

Booked a conference where she made immediate influential alliances; and then filled a paid coaching group of Doula’s within the following weeks which recouped her entire investment in the coaching program.

At that point, we knew that a new door had opened for Jennifer to finally bring her vision to life.

When I asked Jennifer for her thoughts going into the next stages of her business beyond these initial few weeks together, she had this to say: 
 When I imagine the possibilities of moving my trajectory and my attention towards fully owning my ‘one thing’ in my entire being… that idea excited me and liberates me!”
Amazing.

            Now, It's time for the next Legacy Builder to take the stage...

                              So I turn the stage over to YOU...

Amazing.

Now, It's time for the next Legacy Builder to take the stage...

So I turn the stage over to YOU...

Are You Ready To Finally Escape The Rat Race Of The Traditional Burn-Out Business Building Model?
If you’re inspired by Jennifer’s journey, and if you’re interested in being a part of the same program Jennifer was in; go ahead and schedule your FREE call with me right now.

You’ll walk away with some immediate clarity around your current obstacles, as well as a plan for your unique ‘first steps’ towards building your own, unique, purpose-driven, profitable, Expert Legacy!
CUSTOM JAVASCRIPT / HTML
It’s the first logical step, and it doesn’t cost you a thing.
Need another time? Contact me HERE.
Are You Ready To Finally Escape The Rat Race Of The Traditional Burn-Out Business Building Model?
If you’re inspired by Jennifer’s journey, and if you’re interested in being a part of the same program Jennifer was in; go ahead and schedule your FREE call with me right now.

You’ll walk away with some immediate clarity around your current obstacles, as well as a plan for your unique ‘first steps’ towards building your own, unique, purpose-driven, profitable, Expert Legacy!
CUSTOM JAVASCRIPT / HTML
It’s the first logical step, and it doesn’t cost you a thing.
Need another time? Contact me HERE.

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