I've studied inside and out, the inner workings of over 30 uber-successful 7 figure and 8 figure Expert businesses (like coaching, mentoring, consulting and leadership businesses) to figure out how they can consistently, repeatedly, and predictably launch, relaunch and scale their products and services with such efficiency and ease that it leaves the rest of us staring in awe. To find the answer, I studied their structure, their product lines, their messaging, their outreach, their targeting, their team structure, their software...
It wasn't clear at first... until it was totally OBVIOUS!
It took a lot of staring at research, transcripts, charts and notes - but the secret finally revealed itself like a 3D picture if you stare at it long enough. It's nothing anyone would have guessed at first, because it's not obvious on the surface. It's not a common business structure, or a team structure, or software, or funding level, or even audience size.
No, the secret is hidden deep in the business - but forms the DNA of EVERY OUNCE of that business.
It's product choices, it's offers, it's recruitment, it's messaging, its mission statement, its press releases, its targeting, its leadership structure, its ascension plan - every nook any cranny of the business.
And now that I know about it, I CANNOT unsee it!
I see it everywhere in successful Expert businesses.
I see it's power, it's impact, it's reach, it's beautiful simplicity.
It's always there, hiding in plain site.
And now, you know about it too...